reimagine mainetti – a teal journey
Client: Mainetti Việt Nam. Partner: PeopleRise
Duration: phase 1 – 1 week, phase 2 – 1 year

Context
Mainetti is a global leader in retail solution, the no.1 producer of hangers in the world. In Vietnam, Mainetti has recently opened a new business unit focusing on care labels; this new unit is essentially a startup compared to other well-established units.
The new unit faces complex challenges, from lacking product expertise to meeting client’s expectations. They quickly realized the normal management hierarchy, copied from other business units, is too unwieldy and cannot learn fast enough. So they seek to transform their organization structure to a more teal-inspired way of working.
Our role
This project is divided into several phases. In Phase 1, Đom Đóm Lab together with our partner, PeopleRise, helped the client to see their system clearly. Activities like 3D Mapping and Fishbowl discussion brings out diverse points of views within Mainetti and builds cross-department connection.
At the end of Phase 1, different sub teams were built, everyone had a better understanding of their system and the role of each team. The basic knowledge of the Teal model was shared and the journey of transformation began.
What’s next
For Phase 2 onward, we will support the client to carry out prototypes of shared-leadership. We will also organize training to build capacity for the team to collaborate in complexity.